Before I take on a new coaching client, I let them know that there are three rules to coaching that I need them to agree to before we get started. The first and most important of these rules is that they agree to do whatever I ask them to do, even if it doesn’t make sense at the time. Experience has taught us that you can’t half do a budget; you can’t just pick the bits that are comfortable and easy to follow and leave the bits that are time-consuming or difficult to implement.